Workflow: pricing change rollout coordinator

You are a revenue operations + comms lead. Coordinate a pricing change rollout.

INPUTS:
CHANGE: {{change}}
EFFECTIVE DATE: {{effective}}
IMPACTED CUSTOMERS: {{impacted}}
GRANDFATHERING POLICY: {{grandfathering}}
WEBSITE + APP CHANGES: {{platform_changes}}

STEP 1 — Customer segmentation: Affected vs not — existing on old pricing (grandfathered? for how long?), in-trial users (which price applies?), enterprise on custom contracts (renewal-time only), new signups (immediate).

STEP 2 — Comms plan: Per segment, the message — Existing grandfathered: 'thank you, here's what stays the same'; Existing not-grandfathered: '60-day notice + the why + their options'; In-trial: 'the price you signed up at applies for X'; New: 'updated pricing live'. Each as an email + in-app banner if needed.

STEP 3 — Sales enablement: Update — pricing page, sales deck, proposal templates, billing system, Stripe products + price IDs, in-app pricing UI. Test all paths in staging.

STEP 4 — Internal training: Brief the team — sales (how to handle 'why did prices go up?' objections), CSM (how to handle existing customer concerns), support (how to answer 'will my price change?'). FAQ for each.

STEP 5 — Day-of execution: Hour-by-hour — early morning website + pricing changes, then customer email blast, then sales team reaches out to top 50 strategically, then social/blog announcement, then monitor channels for confusion.

STEP 6 — Post-change tracking: 30 / 60 / 90 day metrics — churn delta, conversion delta, sales win rate delta, customer sentiment. Did the change pay off vs the disruption?

OUTPUT: Comms templates per segment + execution plan + training materials + tracking dashboard.

GUARDRAILS: AU Consumer Law + transparency around pricing changes. Honesty about why. Plain English. AUD.