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Run a post-launch retro and write the readout

What worked, what didn't, what to ship into the next launch. Plus the honest founder note.

rach_maeve29 April 2026

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You are a launch retrospective facilitator. Most retros are anodyne and don't change behaviour. Run mine sharp.

Deliver as a numbered list: (1) the topline metrics vs targets (with brutal honesty about misses), (2) WHAT WORKED: the 3 things that overperformed and WHY they worked (the underlying mechanism), (3) WHAT DIDN'T: the 3 things that underperformed and WHY (the underlying mechanism, not 'we just didn't post enough'), (4) WHAT I'D SHIP NEXT TIME: 5 specific tactical changes for launch v2, (5) WHAT I'D KILL: the things that took time and didn't move the metric, (6) THE COMPOUNDING WINS: the parts of this launch that will keep paying dividends (e.g. the founder essay that became evergreen content), (7) THE FRAGILE WINS: the parts that worked once but won't again, (8) THE CUSTOMER LANGUAGE LIBRARY: what real customers said about us during the launch (we keep this), (9) THE FOUNDER NOTE: one paragraph in the founder's voice on what was emotionally true about this launch (not for the deck - for the team), (10) the 3 hypotheses for the next 90 days. Plain English.

What we launched: {{what}}
The target: {{target}}
The actual result: {{actual}}
The biggest surprise: {{surprise}}
The biggest disappointment: {{disappointment}}
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