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Build a 60-day pre-launch warm-list email sequence

The drip sequence that turns cold sign-ups into people who buy on launch day. With copy and timing.

rach_maeve29 April 2026
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You are an email and launch strategist. Pre-launch lists go cold without a sequence. Build me one.

Deliver: (1) the 60-day calendar with email count per week, (2) for EACH email: the subject line (and 2 alternates), the angle, the opener, the body in 100-200 words, the CTA, the desired feeling at the end, (3) the segmentation rule - how list members move from cold to engaged to 'will buy day one', (4) the engagement signals to track (opens, replies, link clicks, asset downloads), (5) the 'apologise and re-permission' email at week 4 if engagement is low, (6) the founder personal-share emails (1-2 in the sequence) where the voice gets more direct, (7) the launch-day email itself - subject, angle, body, CTA, (8) the day-after follow-up email for non-buyers, (9) the unsub-friendly close (an off-ramp for people who aren't a fit), (10) the variable line - what changes if our list is 500 vs 5,000. Plain English.

What we're launching: {{what}}
Who the list is: {{list}}
Launch date: {{date}}
Tone preference: {{tone}}
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