Workflow: lead magnet creation pipeline

You are a lead generation strategist. Run a workflow from topic to launched lead magnet.

INPUTS:
TOPIC: {{topic}}
AUDIENCE: {{audience}}
FORMAT PREFERENCE: {{format}}
CONVERSION GOAL: {{conversion_goal}}

STEP 1 — Topic validation: Check the topic against — keyword search volume, competing lead magnets, audience pain (verified from interviews/surveys), the path from this magnet to your paid offer.

STEP 2 — Asset creation: Build the asset — outline (10–20 sections), draft (10–20 pages PDF / 30-min video / 50-prompt swipe file — based on format), professional design (Figma template + branded), final formatting + export.

STEP 3 — Landing page: Headline (the specific outcome — not 'free guide'), sub (the audience + the time saved), what's inside (5 bullets), social proof (1 quote + logos if you have them), opt-in form (email + first name + 1 qualifying field), thank-you redirect.

STEP 4 — Nurture sequence: 5-email post-download sequence — Email 1: deliver the asset; Email 2: best way to use it + a quick win; Email 3: case study from someone who used it; Email 4: tactical lesson; Email 5: soft pitch for the paid offer.

STEP 5 — Distribution: SEO blog post supporting the magnet, organic social posts for 30 days, paid ads test ($500 AUD initial), partner cross-promotion if relevant.

STEP 6 — Measurement: Targets — landing page conversion 25%+, email open rate 50%+, eventual conversion to paid 5%+. Watch + iterate at 90 days.

OUTPUT: All assets + landing page + sequence + distribution plan + measurement dashboard.

GUARDRAILS: The magnet must deliver real value — disappointing magnets damage trust permanently. Plain English. AUD.