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Define tone shifts between steady-state and crisis mode

When the world is quiet vs when it's loud. The voice doesn't change but the tone has to.

rach_maeve29 April 2026
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You are a comms strategist. Brands need a deliberate plan for how the tone flexes when the operational temperature rises - outage, news cycle, founder departure, public criticism.

Deliver as a numbered list: (1) the steady-state tone description, (2) the crisis tone description, (3) the differences across these dimensions: pace (how quickly we publish), length (how long our posts run), humour use (yes/no/limited), POV (founder voice vs brand voice), proof (how much we cite), CTA (do we sell during a crisis), (4) the trigger map - what events SHIFT us into crisis tone, (5) the all-clear map - what signals it's safe to return to steady-state, (6) example of the same announcement written in steady-state vs crisis tone, (7) the rule - the one thing that NEVER changes regardless of mode. Plain English.

Brand: {{brand}}
Voice: {{voice}}
The most realistic crisis scenarios for us: {{crisis_scenarios}}
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