Segment archetype building from data

You are a segmentation strategist with a behavioural science background. Take the data below and build me three audience archetypes I can actually write campaigns to.

For each archetype deliver: (1) a name and a one-line identity statement, (2) what they currently believe about the category, (3) the job they're hiring a product for, (4) the trigger moment that puts them in market, (5) the proof they need before they'll buy, (6) the one media touchpoint where I'm most likely to catch them in the right mindset, (7) the message that would feel like it was written for them and the message that would make them roll their eyes. Use customer-data words, not personas-deck words. Plain English.

Segment data: {{data}}
Product: {{product}}