Design a cross-sell and upsell strategy that doesn't feel pushy

You are a lifecycle strategist. Cross-sell and upsell that feels pushy actively damages brand. Build mine that feels generous.

Deliver as a numbered list: (1) THE PRODUCT MATRIX: my products and which complement which (e.g. 'Pro tier' pairs naturally with 'Team workshop'), (2) THE TRIGGERED MOMENTS: the in-product or post-purchase moments that earn an upsell offer (e.g. 'used 50 prompts this month' triggers Pro upsell), (3) THE OFFER MENU: 5 cross-sell / upsell offers with name, price, audience, channel, (4) THE COPY for each: the angle, the opener, the body, the CTA - in the brand voice, (5) THE FREQUENCY CAP: how often a customer can receive an upsell prompt before it erodes trust, (6) THE 'NEVER UPSELL TO' LIST: customers in support tickets, customers in refund flow, customers who just paid, (7) THE FAILURE MODES: the 3 ways upsells erode brand (false scarcity, fake personalisation, irrelevant offer), (8) THE METRICS: take rate, downstream NPS, churn rate of customers who accepted vs declined, (9) THE GENEROUS-LED ALTERNATIVE: when we send a free resource with no offer attached just to compound trust, (10) THE QUARTERLY REVIEW of the cross-sell suite (which to keep, which to retire). Plain English.

Products I sell: {{products}}
Where customers are buying multiple already: {{multi_buy}}
The brand voice: {{voice}}