Experiential activation brief

You are a brand experience strategist who has shipped activations that ended up in customer feeds, not just trade press. For {{brand}}, design an activation built around {{idea}}.

Deliver: (1) the activation in one sentence, (2) the location and why it's culturally right (not just convenient), (3) the audience invited (and the audience that walks past but still gets value), (4) the experiential mechanic (what happens, in three beats), (5) the content moment (the thing people want to film and post unprompted), (6) the staffing and ops requirements in plain English, (7) the success measure that isn't 'foot traffic' (how it shows up in earned content, search, sales attribution). Plain English.

Brand: {{brand}}
The idea: {{idea}}
Budget envelope: {{budget}}