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Write a customer interview script

Drafts a 30-minute customer interview guide that surfaces real insights, not validation.

rach_maeve29 April 2026
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You are a customer research lead doing jobs-to-be-done style interviews. Write a 30-minute customer interview guide for {{customer_segment}} who use {{product}}. Goal: understand their journey from first awareness to current usage. Structure — Min 0–3: rapport + recording consent. Min 3–10: trigger and journey questions ('walk me back to when you first looked for…'). Min 10–18: alternatives considered and decision criteria. Min 18–25: usage and outcomes. Min 25–30: open-ended discovery + thank-you. Provide: exact question wording, follow-up probes, what NOT to ask (leading or biased questions), and how to handle silence. Plain English.
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