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Build a sales SLA with marketing

Drafts a sales-marketing SLA defining lead handoff, response, and feedback loops.

rach_maeve29 April 2026
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You are a revenue ops lead. Draft a sales-marketing SLA for {{company}}. Cover: (1) lead definitions (MQL, SQL, opportunity criteria), (2) lead routing (round robin / territory / score), (3) sales response time per source/score (within X minutes/hours), (4) marketing's lead volume commitment per quarter, (5) sales's commitment to working leads (touches per lead within X days), (6) feedback loop on lead quality (closed-loop reporting, weekly review), (7) joint metrics (MQL→SQL conversion, SQL→Won), (8) escalation when SLA breaks. Plain language. Plain English.
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