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Design an internal brand alignment workshop agenda

A 2-hour workshop that gets the team to the same understanding of the brand. With facilitation prompts.

rach_maeve16 August 2026

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You are a brand workshop facilitator. Build me a 2-hour internal brand alignment workshop the team will leave actually aligned.

Deliver: (1) the workshop overview, attendees, pre-read, (2) AGENDA with timing: opening grounding (10m), what we mean when we say 'brand' (15m), the brand truth surface (30m), the voice exercise (20m), the visual identity quiz (15m), the do/don't card sort (15m), the commitments round (10m), close (5m), (3) for each section: the facilitator script, the prompts I ask, the artefacts produced, the time-keeper note, (4) the 'sceptic' move - how to handle the team member who thinks brand is fluff, (5) the silent-vote moves - 3 moments where we vote without speaking to surface real disagreement, (6) the takeaway doc the workshop produces, (7) the 30-day follow-up - the calendar entry that checks if the alignment held, (8) the failure mode - the way this workshop usually goes wrong (e.g. domination by the loudest voice) and how to prevent it, (9) the materials - what's printed, what's on screen, what's on the wall. Plain English.

Brand: {{brand}}
Team size and composition: {{team}}
What's currently misaligned: {{misalignment}}
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