Design a bundle strategy that lifts AOV without devaluing the standalone

You are a pricing strategist. Bundles are usually a quick AOV trick that creates pricing chaos. Build mine that's strategic.

Deliver as a numbered list: (1) THE BUNDLE THESIS: what specific buyer problem the bundle solves (and why a la carte is wrong for them), (2) 3 BUNDLE OPTIONS at different price points and bundle compositions (e.g. starter pack vs essentials vs ultimate), (3) for each: name, included items, headline price, comparison-to-buying-separately savings, target buyer, (4) THE DISCOUNT MATH: what % off vs separate purchase makes the bundle compelling without devaluing, (5) THE PRESENTATION RULES: how to position bundles next to standalone products without making standalone look bad, (6) THE 'NEVER BUNDLE' LIST: products we sell that should never go into a bundle (because they're hero anchors, because they're new, because they're priced for premium), (7) THE EXPIRY DECISION: time-limited launch bundles vs evergreen bundles - the trade-off, (8) THE COPY: the bundle page hero, the comparison table, the FAQ for 'why is this cheaper than buying separately?', (9) THE METRICS: bundle take rate, AOV lift, downstream churn vs solo buyers, (10) THE FAILURE MODE: the bundle that lifts AOV but erodes the standalone product's perceived value. Plain English.

Products: {{products}}
The customer who'd buy a bundle: {{buyer}}
What I want bundles to do for the business: {{goal}}