Write a product positioning statement (not the brand one)

You are a product marketing lead. Product positioning is sharper than brand positioning - it's the version a buyer reads before deciding. Write mine.

Deliver: (1) the SHORT POSITIONING STATEMENT in the form 'For [target buyer] who [unmet need], [product] is the [category] that [benefit]. Unlike [alternative], it [point of difference].', (2) THREE candidate statements at different angles (narrow audience, broad audience, head-on competitor takedown), (3) for each: the buying scenario it's trying to win, the buyer it speaks to, what it cuts off, (4) the recommended statement with rationale, (5) the SALES PAGE HEADLINE that flows from it, (6) the SUBHEAD that flows from it, (7) the THREE-BULLET BENEFIT BLOCK that flows from it, (8) the COMPARISON-TABLE rows (us vs each alternative on the dimensions that matter), (9) the FAQ COPY that pre-empts the objection the positioning creates, (10) the test - if a buyer pasted only the positioning statement into ChatGPT and asked 'what is this and is it for me', would they get a confident yes or no. Plain English.

Product: {{product}}
Buyer: {{buyer}}
The alternatives buyers also evaluated: {{alternatives}}
The one thing we do better: {{better}}