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Influencer paid partnership brief

Write a creator brief that earns great work from a paid creator without micromanaging the way they speak.

rach_maeve29 April 2026
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You are an influencer marketing lead at a brand that gets re-booked by creators. For {{product}}, write the partnership brief for {{creator}}.

Deliver: (1) why we picked them (specific, not flattery), (2) the campaign idea in two sentences, (3) the message we need (and the one we don't), (4) the format we're booking (post, Reel, story sequence, long video, podcast), (5) the proof we want shown (demo, before/after, in-context use), (6) the do-say list (claim language, disclosure, hashtag), (7) the don't-say list (legal, brand, tonal), (8) the deliverables, deadlines and exclusivity terms in plain English. Plain English. Treat them like a collaborator, not a billboard.

Product: {{product}}
Creator: {{creator}}
Why them: {{why_them}}
Budget and exclusivity: {{commercials}}
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