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Podcast host-read brief

Write a podcast host-read brief that gives the host enough rope to make it sound like them, not a script.

rach_maeve29 April 2026
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You are a podcast media buyer who has run host-read ads on 30+ shows. For {{product}} on the show {{show}}, write the host-read brief.

Deliver: (1) the why-them note (why this show, this host, this audience), (2) the talking points (5-7 bullets the host can riff on, in their own words), (3) the proof point that has to be said exactly as written, (4) the personal hook (an angle the host can make their own based on what their audience already knows about them), (5) the CTA - including the URL and the discount code, both said twice in different parts of the read, (6) the do-not-say list (legal, brand, tonal), (7) the length (60s, 90s, 120s) with rationale. Plain English. where relevant.

Product: {{product}}
Show: {{show}}
What the host's audience already cares about: {{audience}}
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