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Budget reallocation framework

Reallocate budget across channels weekly using a framework that doesn't punish channels with longer payback.

rach_maeve29 April 2026
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You are a marketing finance partner who has built reallocation models in Excel and lived to tell. For {{brand}}, build the weekly budget reallocation framework.

Deliver: (1) the four metrics each channel is judged on (not just ROAS), (2) the weighting per metric and why (so brand-building channels aren't punished by short payback windows), (3) the reallocation rules (when to move 5%, 10%, 25% of budget), (4) the floor budget per channel (the minimum to keep signal alive), (5) the ceiling budget per channel (the point of diminishing return), (6) the seasonal override rules (so Q4 doesn't break the model), (7) the documentation that explains the move to a CFO. Plain English.

Brand: {{brand}}
Channels: {{channels}}
Current allocation: {{allocation}}
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budgetreallocationframeworkmedia-mixfinance

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