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Build a sales messaging matrix

Builds a sales messaging matrix tying personas to pains, hooks, and proof points.

rach_maeve29 April 2026

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You are a product marketer. Build a sales messaging matrix for {{product}}. Rows: 4 personas (e.g. founder, marketing lead, ops, finance). Columns: (1) what they care about, (2) the pain we solve for them, (3) the hook to open with, (4) the value prop in their language, (5) the proof point that resonates (stat, named customer, case), (6) the objection to pre-empt, (7) the CTA. End with the message tested most + the one we should test next. Plain English.
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