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Workflow: customer story interview → multiple assets

Turns one customer story interview into multiple marketing assets.

rach_maeve29 April 2026
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You are a customer marketing lead. Maximise asset output from one customer interview.

INPUTS:
INTERVIEW TRANSCRIPT: {{transcript}}
CUSTOMER: {{customer}}
PRODUCT: {{product}}

STEP 1 — Asset opportunity scan: From one good 60-min interview, the typical assets — case study (long), case study (short), testimonial quote (3 variants), social post (4 variants), podcast clip (60 sec), LinkedIn carousel, sales deck slide, blog post.

STEP 2 — Permission scope: Confirm with customer — what they consent to publishing. Use a standard release form per asset type.

STEP 3 — Asset 1 — long case study: 600–800 words structured (challenge → solution → results). The deepest narrative.

STEP 4 — Asset 2 — short case study: 250 words for the website grid.

STEP 5 — Asset 3 — testimonial quotes: 3 standalone quotes, each highlighting a different outcome. For sales deck, landing page, social.

STEP 6 — Asset 4 — social posts: LinkedIn (story angle), X (data point angle), IG carousel (visual journey).

STEP 7 — Asset 5 — podcast clip / video: If recorded — 60-sec clip with the most quotable moment. Subtitled.

STEP 8 — Distribution: Drop the assets across — website case studies page, sales enablement, blog, social, podcast, email digest.

STEP 9 — Customer thank-you: Send the assets to the customer + the link to the published version + a thoughtful gift if appropriate.

OUTPUT: 5+ assets ready to ship + customer permission + distribution plan + thank-you.

GUARDRAILS: Always get explicit permission before publishing. Plain English.
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