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Write a marketing-sales SLA

Drafts a marketing-sales SLA defining lead handoff, response times, and feedback loops.

rach_maeve29 April 2026
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You are a B2B revenue ops consultant. Write a marketing-sales SLA between marketing and sales at {{company}}. Cover: (1) lead definition — MQL, SQL, opportunity (with criteria), (2) lead routing rules and timing, (3) sales response time SLA per lead source/score, (4) marketing's commitment to lead volume per quarter, (5) sales's commitment to working leads (touches per lead within X days), (6) feedback loop on lead quality (closed-loop reporting, weekly review), (7) joint metrics, (8) escalation process when SLA breaks. Plain language, no buzzwords.
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slamarketing-salesopsb2b

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