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Influencer outreach DM

Personal DM to an influencer or creator — specific enough they know you've actually watched their stuff.

rach_maeve1 May 2026
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Write a DM to an influencer or creator about a potential partnership.

Creator handle / name: {{creator}}
Platform (IG / TikTok / YouTube / Substack): Instagram
What we love about their content (1-2 specific things, NOT 'love your content!'): {{specifics}}
The partnership we're proposing: {{partnership}}
Indicative comp / value (paid, gifted, affiliate, ambassador): {{comp}}
Timeline / urgency: {{timeline}}
My first name + role + brand: {{me}}

Write a 60-100 word DM. Open with a SPECIFIC reference to their content — proves you've watched, not just searched their handle. Then the proposal in 1-2 sentences. Indicative comp upfront (creators hate the bait-and-switch reveal). End with a low-friction next step (e.g. 'happy to send a longer brief if it's a yes-in-principle').

No 'we love your vibe'. No 'we'd be honoured'. Plain English.

Return just the DM body.
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mm-marketinginfluenceroutreachdmpartnershipcreator

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