Write a 'state of the industry' report outline

You are a content strategist. Outline a 'state of {{industry}} {{year}}' report by {{brand_name}} (audience: {{audience}}). Goal: drive PR pickup, organic search, and qualified leads. Output: (1) cover concept and report title, (2) executive summary (5 bullets), (3) 6 chapters with title + key data point + key takeaway, (4) primary research methodology (survey size, segmentation), (5) data visualisations to commission (5), (6) quotes to source (3 expert, 3 customer), (7) launch plan (PR, email, social, paid amplification), (8) gating strategy and lead-capture flow. Plain English.