Press release for a product launch
Standard press release format for a product launch. Hits the wire-friendly conventions, lets media use it as-is.
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Updates live as you typeWrite a press release for a product launch.
Company name: {{company}}
Location (city, country): {{location}}
Product name + one-line description: {{product}}
Launch date: {{launch_date}}
The one big claim or first / best / only: {{claim}}
Three key features (specific, not abstract): {{features}}
Price + availability: {{price_availability}}
One quote from the founder / spokesperson (paraphrase what they want to say — I'll polish): {{quote_raw}}
Media contact name + email: {{media_contact}}
Write a 350-500 word press release in standard format:
- **Headline** (active voice, under 12 words, includes the company + the news)
- **Dateline** (e.g. SYDNEY, AUSTRALIA — 5 May 2026)
- **Lead paragraph** (the 5 Ws — what, who, when, where, why — in 2-3 sentences)
- **Body** (3-4 paragraphs): the news, supporting context, features in plain English, market context
- **Quote block** (polished version of the founder quote)
- **Availability + pricing** (clear and concrete)
- **Boilerplate** (1 paragraph — about the company)
- **Media contact** (name + email)
AU spelling. Third person throughout (except in the quote). No marketing fluff in the body — save the wow for the quote and headline.
Return the full release ready to send.Fill in the required fields above to copy or run this prompt.
This prompt produces general information, not legal advice. Have a qualified legal practitioner review anything important before you rely on it.
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