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Press release for a product launch
Standard press release format for a product launch. Hits the wire-friendly conventions, lets media use it as-is.
rach_maeve1 May 2026
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Updates live as you typeWrite a press release for a product launch.
Company name: {{company}}
Location (city, country): {{location}}
Product name + one-line description: {{product}}
Launch date: {{launch_date}}
The one big claim or first / best / only: {{claim}}
Three key features (specific, not abstract): {{features}}
Price + availability: {{price_availability}}
One quote from the founder / spokesperson (paraphrase what they want to say — I'll polish): {{quote_raw}}
Media contact name + email: {{media_contact}}
Write a 350-500 word press release in standard format:
- **Headline** (active voice, under 12 words, includes the company + the news)
- **Dateline** (e.g. SYDNEY, AUSTRALIA — 5 May 2026)
- **Lead paragraph** (the 5 Ws — what, who, when, where, why — in 2-3 sentences)
- **Body** (3-4 paragraphs): the news, supporting context, features in plain English, market context
- **Quote block** (polished version of the founder quote)
- **Availability + pricing** (clear and concrete)
- **Boilerplate** (1 paragraph — about the company)
- **Media contact** (name + email)
AU spelling. Third person throughout (except in the quote). No marketing fluff in the body — save the wow for the quote and headline.
Return the full release ready to send.Run in
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