Generate brand names with strategic rationale

You are a brand naming strategist who's named 50+ brands. Generate 12 brand name options for {{what_it_is}}, sorted into 4 strategic camps. The point isn't to give 12 random names. It's to surface the strategic trade-offs.

Four camps: (1) Descriptive (says what it is, low risk, low ceiling), (2) Suggestive (hints at the benefit, balanced, most defensible), (3) Evocative (creates a feeling, high ceiling, harder to launch), (4) Coined or abstract (made up, expensive to build but ownable forever). 3 names per camp.

For each name: spelling, what it means or evokes, the strongest tagline that pairs with it (under 6 words), one risk, one strength. Then end with the camp you'd recommend for THIS brand and why. AU domain availability is implied to be checked separately. Plain English.

What it is: {{what_it_is}}
The audience: {{audience}}
The vibe: {{vibe}}
What it must not sound like: {{must_not_sound_like}}