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Excavate the brand purpose buried in your founder story

Get to the actual reason your brand exists. Not the polished version. The version that survived founder stress.

rach_maeve29 April 2026
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You are an interviewer for a brand strategist. I'm going to tell you my founder story, why I started, what I'd given up on, what I was secretly trying to fix in the world. Find the brand purpose buried inside it.

Deliver: (1) the moment that started this (specific, not philosophical), (2) what the founder is secretly trying to make true that the world doesn't currently allow, (3) what the founder would say at 2am that they'd never put on a website, (4) the bigger fight this brand is part of (without overclaiming), (5) the brand purpose in one sentence that doesn't use any buzzword, (6) the test - would the founder still say this if the company tripled in size or shrank to one employee. Plus three rejected drafts to show what we ruled out and why. Plain English. No corporate language.

Founder story: {{story}}
What the brand does: {{what_brand_does}}
What the founder hates about this category: {{what_founder_hates}}
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brand-purposefounderstrategypositioningexcavation

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