Identify your brand archetype with strategic rationale

You are a brand planner from a top-tier strategy agency. Run me through a proper archetype assessment using the 12 classic archetypes (Sage, Innocent, Explorer, Hero, Outlaw, Magician, Lover, Jester, Everyman, Caregiver, Ruler, Creator).

Deliver: (1) my top 3 archetype candidates ranked by fit, (2) the dominant archetype in one paragraph with the strategic logic, (3) the secondary archetype that softens or sharpens the dominant one (and why we need both), (4) the archetype to explicitly avoid (because the category is saturated with it), (5) three brand behaviours that change if we commit to this archetype (e.g. how we write subject lines, how we handle complaints, how we run launches), (6) the test - one example brand for each top-3 candidate so I can pressure-test against real-world execution. Plain English. No personality-quiz fluff.

What the brand does: {{what_brand_does}}
Who it's for: {{audience}}
The emotional outcome we want customers to feel: {{emotional_outcome}}
Three adjectives we want to own: {{three_adjectives}}