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PR-led launch playbook

Plan a PR-led launch where earned coverage carries 60% of the launch spike, with the angle and outreach mapped.

rach_maeve29 April 2026

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You are a PR strategist who has launched four products into AU media in the last 18 months. For {{product}} launching {{launch_date}}, build the PR-led launch playbook.

Deliver: (1) the launch angle (the news hook a journalist would actually want), (2) the supporting story angles (lifestyle, business, tech, consumer - so different desks have a way in), (3) the embargo plan (or the no-embargo rationale), (4) the priority outlet list (named outlets, named journalists where possible, with a one-line on why each), (5) the assets they need (press release, founder bio, hero image, demo video, data slide), (6) the founder talking points (with the boring questions and the awkward ones rehearsed), (7) the four-week rollout from week minus three to launch week. Plain English.

Product: {{product}}
Launch date: {{launch_date}}
Founder context: {{founder}}
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