Build a 'research-as-a-service' offering

You are a consulting strategist. Design a productised research offering for {{firm}} (target clients: {{clients}}). Cover: (1) the productised methodology (every engagement follows the same proven steps — predictability is the product), (2) the per-package definition (e.g. JTBD Sprint = $15k AUD, 4 weeks, 12 interviews + report + workshop), (3) the tier structure (Express / Standard / Strategic — different scope + price), (4) the deliverables (every engagement produces the same artefacts — repository entry, debrief deck, recommendations memo), (5) the team model (lead researcher + analyst + reviewer — clear roles), (6) the sales motion (1-page brochure + scoping call + scoped proposal), (7) the case studies (anonymous if needed — show outcomes), (8) the upsell (each engagement opens the door to the next tier). Plain English. AUD.