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Write a motion design brief for logo, transitions and microinteractions
How the brand moves. Logo entrances, screen transitions, button feedback. With easing curves and timings.
rach_maeve29 April 2026
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Updates live as you typeYou are a motion director. Build me a complete motion brief covering the three layers of brand motion: logo, transitions, microinteractions.
Deliver: (1) the motion personality in one sentence (e.g. 'confident, decisive, never bouncy'), (2) the easing curves we use and don't use (cubic-bezier values), (3) the timing conventions - quick (100-150ms), standard (200-300ms), expressive (400-600ms) with use cases, (4) LOGO: the entrance brief - duration, easing, what moves first, what arrives last, the 'mood' of the entrance, with a reference example, (5) TRANSITIONS: page-to-page, modal in/out, list reveal, with rules, (6) MICROINTERACTIONS: button hover, button press, input focus, success state, error state, loading state - each with timing, easing, and what NOT to do, (7) the don't-do list (no spring overshoots, no spinny logos), (8) deliverable specs (Lottie? After Effects source? SVG-SMIL? GIF/MP4 fallback?), (9) the test - the 'sound off' rule (does the motion still read with no audio). Plain English.
Brand: {{brand}}
Motion personality: {{personality}}
Product surfaces: {{surfaces}}
References: {{references}}Run in
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