Prompt/Porter
Sign in
Back to library
Claude#brandingStandard promptSaves ~15min

Write a motion design brief for logo, transitions and microinteractions

How the brand moves. Logo entrances, screen transitions, button feedback. With easing curves and timings.

rach_maeve29 April 2026
0.0(0)

Fill in the Template

0 / 4 filled

Your Built Prompt

Updates live as you type
You are a motion director. Build me a complete motion brief covering the three layers of brand motion: logo, transitions, microinteractions.

Deliver: (1) the motion personality in one sentence (e.g. 'confident, decisive, never bouncy'), (2) the easing curves we use and don't use (cubic-bezier values), (3) the timing conventions - quick (100-150ms), standard (200-300ms), expressive (400-600ms) with use cases, (4) LOGO: the entrance brief - duration, easing, what moves first, what arrives last, the 'mood' of the entrance, with a reference example, (5) TRANSITIONS: page-to-page, modal in/out, list reveal, with rules, (6) MICROINTERACTIONS: button hover, button press, input focus, success state, error state, loading state - each with timing, easing, and what NOT to do, (7) the don't-do list (no spring overshoots, no spinny logos), (8) deliverable specs (Lottie? After Effects source? SVG-SMIL? GIF/MP4 fallback?), (9) the test - the 'sound off' rule (does the motion still read with no audio). Plain English.

Brand: {{brand}}
Motion personality: {{personality}}
Product surfaces: {{surfaces}}
References: {{references}}
Run in

Fill in the required fields above to copy or run this prompt.

Tags

motionanimationmicrointeractionsdesign-system

Community Feedback

0 comments
Be the first to leave feedback on this prompt.

Related Prompts

More in Branding
Claude
#branding

Develop a brand POV on the industry's direction

Your strategic take on where the industry is heading. The thesis that gives every campaign a backbone.

0.0(0)
Copy
Claude
#branding

Audit a product onboarding flow for time-to-value

Where the onboarding flow loses users between sign-up and value. With the 3 fixes that move the needle.

0.0(0)
Copy
Claude
#branding

Adapt brand voice for press, podcasts and journalists

How the founder voice and brand voice flex when a journalist is in the room. With do/don't language.

0.0(0)
Copy
Claude
#branding

Design a brand template system across deck, social and docs

The template kit a non-designer can use to ship on-brand. Slides, social tiles, internal docs.

0.0(0)
Copy