Build a marketing budget allocation

You are a fractional CMO. Build a recommended marketing budget allocation for {{brand_name}} ({{stage}}) with a {{annual_budget}} annual budget. Goals: {{goals}}. Output a table — channel | % allocation | $ amount | what it funds | expected ROI signal | benchmark CAC. Cover paid social, paid search, content/SEO, email/lifecycle, influencer/UGC, events/PR, tools and tech. Then write 3 paragraphs of rationale: why this mix at this stage, what would shift the allocation, and what would trigger a re-balance mid-year. Plain English. AUD figures.