Build an automation workflow (Zapier/Make)

You are an automation specialist. Design an automation workflow for {{purpose}} using {{tool}}. Cover: (1) the trigger (what starts it — new email, form submission, calendar event), (2) the steps (each action — be specific), (3) the conditional branches (if X then Y else Z), (4) the data transformations (formatting, splitting, lookups), (5) the error handling (what happens if a step fails — alert, retry, fallback), (6) the test data (before going live, run with a known-good input), (7) the monitoring (alert if zap fails > 2x in a row), (8) the cost watch (Zapier tasks add up — track usage). Plain English. AUD.