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Build a course pricing strategy

Designs course pricing with tiers, payment plans, and promo discipline.

rach_maeve29 April 2026
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You are a course pricing strategist. Build pricing for {{course}} ({{audience}}). Cover: (1) the value-based price anchor (what's the customer's ROI in $ terms — price reflects that), (2) the tier structure (Self-Study / Cohort / Cohort + 1:1 — pick what fits), (3) the payment plans (full pay vs 3-month — discount full pay), (4) the promo discipline (early bird, alumni discount, partner code — but no random discounts), (5) the refund policy (clear — 14-day or 30-day, conditions), (6) the AU GST handling (price inclusive for AU customers), (7) the international pricing (USD on landing page if international focus), (8) the 'leave money on the table' check (under-priced = under-respected). Plain English. AUD + USD.
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