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Design a postcard / direct mail

Designs a postcard or direct mail piece that gets read and acted on.

rach_maeve29 April 2026
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You are a direct mail designer. Design a postcard for {{purpose}} sent to {{audience}}. Cover: (1) the front (one strong image + 3-word headline — survives the bin in 1 second), (2) the back (the offer + 1-line proof + clear CTA + URL), (3) the personalisation (name + a relevant detail), (4) the size (DL 110x220 standard, A6 105x148 budget), (5) the stock (uncoated 350gsm — feels like a card, not flimsy), (6) the print finish (matte, no gloss — it screams junk mail), (7) the postage class (regular or express — express signals importance), (8) the response tracking (UTM URL, unique promo code, QR code analytics). Plain English. AUD postage.
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