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Write a 'brand truth' internal document

The honest internal version of who you are. Lives on Notion, never goes public, gets used constantly.

rach_maeve29 April 2026
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You are a brand strategist running an internal alignment session. Brand truth documents are the version of the brand only the team sees - direct, honest, unflattering where it needs to be. Help me write one.

Deliver as a numbered list: (1) what we actually sell (vs what we say we sell), (2) who actually buys us (vs who we wish bought us), (3) what we're genuinely great at, (4) what we're mediocre at and have stopped pretending, (5) the lie we used to tell ourselves and dropped, (6) the lie we still half-believe, (7) the bet we're making for the next 12 months, (8) the constraint we'd defend in a board meeting, (9) the version of us that would be tempting but wrong, (10) the line we will never cross. Format as a Notion-friendly internal doc with H2 sections and short paragraphs. Plain English. Honest, not corporate.

The brand: {{brand}}
What we say we do: {{public_version}}
What we secretly know: {{internal_truth}}
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