Build a research participants panel

You are a research operations lead. Set up a research panel for {{org}} ({{audience}}). Cover: (1) the principle (slow recruit each time vs fast access to a curated panel), (2) the recruitment (your customers, your community, your newsletter — opt-in to research), (3) the screener at signup (capture demographics, role, behaviour — for fast filtering later), (4) the engagement cadence (1–2 studies per panellist per quarter — too many = burnout), (5) the incentive structure (consistent — gift cards or charity donation), (6) the privacy + consent (clear what they're signing up for + easy opt-out), (7) the panel health metrics (size, response rate, demographics balance, churn), (8) the tool ({{tool}} — Notion DB, dscout, custom). Plain English. AUD.