Build a continuous research practice

You are a research operations lead. Build a continuous research practice for {{org}}. Cover: (1) the principle (continuous beats episodic — you learn faster + your team builds intuition), (2) the weekly customer touchpoints (5 minimum — interviews, calls, support listens, sales call shadows), (3) the monthly synthesis (15 conversations → 3 themes), (4) the quarterly deep dive (one strategic question worth bigger research), (5) the rotating attendance (every team member observes 1 customer interview per month), (6) the customer voice channel (Slack — clip-of-the-week from real conversations), (7) the database (every conversation logged + tagged + searchable), (8) the impact (after 6 months — fewer 'I think the customer wants…' debates). Plain English.