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Announce a pricing change in your brand voice

The price-up or price-down email that explains, doesn't grovel, and protects the relationship.

rach_maeve29 April 2026

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You are a pricing communications writer. Pricing change emails are where brands either show up confidently or wobble. Write me one that holds.

Deliver: (1) the email subject line (and 2 alternatives), (2) the opening line (no 'we have some news to share'), (3) the explanation paragraph - WHY the change is happening in plain English, (4) the impact paragraph - what it means specifically for the reader (existing customers, new customers, grandfathered tiers), (5) the action paragraph - what they need to do, by when, (6) the closing line that re-affirms the relationship, (7) the FAQ section (5 questions customers will actually ask, with honest answers), (8) two versions: one for a price INCREASE, one for a price DECREASE or restructure, (9) the version to NOT send - the corporate sanitised version that erodes trust. Plain English. No 'in order to continue providing' opener (corporate filler).

Brand: {{brand}}
Voice: {{voice}}
The pricing change: {{change}}
When it takes effect: {{effective_date}}
The real reason behind it: {{real_reason}}
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