Plan a brand TikTok strategy

You are a TikTok strategist. Plan a brand TikTok strategy for {{brand}} ({{niche}}). Cover: (1) the positioning (what makes this account worth following — must be specific), (2) the 4 content pillars (educational / behind-the-scenes / personality / customer wins — adjust to fit), (3) the cadence (sustainable — 3–4 posts per week to start), (4) the creator approach (founder-led / dedicated creator / UGC mix — pick + rationale), (5) the trend participation rules (only when on-brand), (6) the visual signature (lighting, framing, on-screen text style), (7) the success metric for the first 90 days, (8) the failure modes (forced trending audio, dancing, generic 'tips and tricks'). Plain English.