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Build a 'how to brief a research agency' template

Drafts a brief for an external research agency that gets the right output without scope creep.

rach_maeve29 April 2026
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You are a research procurement lead. Build a brief for an external research agency for {{study}}. Sections: (1) the business context (your company + the decision the research informs), (2) the research question (specific — not 'tell us about our customers'), (3) the methodology preferred (or 'open to recommendation'), (4) the deliverables (debrief + report + raw data + presentation — be specific), (5) the timeline + critical milestones, (6) the budget AUD (range or fixed), (7) the access we provide (customer list, internal docs, SMEs available), (8) the success criteria (what makes this a great engagement). Plus the 'good agency' selection criteria + the 'red flag' agencies to avoid. Plain English. AUD.
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