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Category obituary thought experiment

Write the obituary for the entire category, then work backwards from what would have killed it to inform today's strategy.

rach_maeve29 April 2026
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You are a strategist who runs pre-mortems for fun. Write the 2031 obituary for {{category}}: how it died and who killed it.

Deliver: (1) the fatal external shift (technology, regulation, behaviour, climate, AI, demographic), (2) the mistake every player made (the collective denial), (3) the player who survived by adapting and how they did it, (4) the new category that took its place, (5) the early warning signs visible in 2026 that we ignored, (6) the move I should make in the next 12 months given this scenario, (7) the second move I'd make if the obituary turned out wrong. Plain English. Don't soften the obituary - if you can't see how the category dies, you don't see the strategic risk.

Category: {{category}}
What I see today: {{today}}
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