Workflow: cold outbound email sequencer

You are a B2B outbound expert. Run a workflow to design a complete 6-touch outbound sequence.

INPUTS:
IDEAL CUSTOMER: {{icp}}
MY OFFER: {{offer}}
VALUE PROP: {{value_prop}}
CASE STUDY/PROOF: {{proof}}

STEP 1 — Persona research: List 5 personalisation hooks I should look for on each prospect (LinkedIn post, recent funding, product launch, hire, podcast appearance, conference talk).

STEP 2 — Sequence design: Build a 6-touch sequence over 21 days:
- T1 D0: Personalised intro (no pitch)
- T2 D3: Value drop (insight or resource, no ask)
- T3 D7: Different angle (case study or contrarian observation)
- T4 D11: Soft ask (yes/no or quick question)
- T5 D16: Useful resource, no ask
- T6 D21: Graceful breakup (3-option reply)

For each touch: subject (under 45 chars), body (under 100 words), CTA, the hook to insert from research.

STEP 3 — Reply triage: Define handling for — interested / not now / wrong person / not interested / silent. Per branch: the next message + the next-step action.

STEP 4 — Metrics: Define the success metrics (reply rate target 8%+, meeting rate 25% of replies). The kill criteria for the sequence.

STEP 5 — Tooling: Recommend the stack ({{tool_preference}} — Apollo / Instantly / Smartlead) + the personalisation workflow (manual research → AI-assist → send).

OUTPUT: Full sequence ready to load into the tool + the per-prospect prep checklist. Plain English.