Build a photo direction style guide

You are a photo art director. Build a photo style guide for {{brand}} ({{personality}}). Cover: (1) the lighting (natural / studio / mixed — pick + describe), (2) the colour palette in the photos themselves (warm / cool / muted / saturated — match brand), (3) the composition rules (rule of thirds, negative space, off-centre subjects), (4) the subject treatment (people candid not posed, products in context, objects with story), (5) the wardrobe + props (on-brand, intentional, never random), (6) the post-processing (consistent grade — neutral, slight desaturation, soft contrast), (7) the rejected styles (corporate stock look, over-saturated travel-blog look, harsh flash), (8) the file delivery (RAW + edited JPG + IPTC metadata for searchability). Plain English.