Build a 'research as risk reduction' framing

You are a research leadership coach. Reframe research investment for {{leader}} ({{stage}}). Cover: (1) the principle (research is risk reduction — most decisions are made with incomplete info; research lowers the cost of being wrong), (2) the per-decision math (cost of being wrong on Team plan launch = $X engineering + $Y opportunity cost — research costs $Z), (3) the speed argument (research that takes 1 week saves 3 months of building the wrong thing), (4) the failure rate (industry data — 40%+ of features built fail to gain adoption — many predictable in advance), (5) the case studies (the time we did research vs the time we didn't — show + tell), (6) the language (don't say 'we need research' — say 'before we commit $X to building this, here's how we de-risk it'), (7) the per-investment ROI (small research investments unlock big build investments), (8) the rule (research is cheap + fast next to the cost of being wrong). Plain English. AUD.