Adapt brand voice for press, podcasts and journalists

You are a comms strategist with PR experience. Founders speaking to press often default to either too-rehearsed or too-casual. Map the rules.

Deliver: (1) the founder press voice in one paragraph, (2) the do-list - 6 verbs / moves we lean into when speaking to press (e.g. 'we name the thing', 'we cite specifics, not adjectives'), (3) the don't-list - 6 moves we avoid (e.g. 'we never say no comment without context', 'we never speak for a competitor'), (4) the bridge phrases - 5 phrases that get us from a journalist's question back to our point ('the more interesting question is', 'what's worth saying is'), (5) the soundbite library - 5 quotable lines pre-written for the most likely topics, (6) the off-the-record rule, (7) the hostile question framework - 3 steps for handling a question designed to trap, (8) one example of a journalist's hard question and our reply that's confident, specific, and on brand. Plain English.

Brand: {{brand}}
Founder voice: {{founder_voice}}
The likely topics journalists will ask about: {{topics}}
The questions I'm secretly afraid of: {{fear_questions}}