Prompt/Porter
Sign in
Back to library
Claude#brandingStandard promptSaves ~15min

Brand health check for a brand under 12 months old

Diagnostic tuned for new brands. Less about drift, more about whether the foundation is set.

rach_maeve29 April 2026
0.0(0)

Fill in the Template

0 / 4 filled

Your Built Prompt

Updates live as you type
You are a brand strategist working with early-stage brands. A diagnostic for a new brand is different - there's no drift yet, but the foundation might be soft. Run it.

Deliver as a numbered list: (1) FOUNDATION SCORE (1-10): is the positioning clear, is the audience specific, does the brand have a defended POV, (2) CLARITY SCORE: can a stranger describe what you do in 10 seconds, (3) VOICE EARLINESS CHECK: is the voice formed enough that you'd recognise it across 3 surfaces, or is it still a borrowed voice (which competitor's voice is it borrowing), (4) THE NAME / IDENTITY CHECK: is the name supporting or fighting the brand strategy, (5) THE FOUNDER OVER-CENTRING CHECK: is the brand too dependent on the founder's personal voice, or healthily distinct, (6) THE DEFAULT-DECISION CHECK: have you written down the defaults for type, colour, voice, or are you remaking them every campaign, (7) THE NEXT 90 DAYS - the 3 highest-impact things to lock in before the brand starts getting more public attention, (8) the things to deliberately leave loose for now (don't over-document too early). Plain English.

Brand: {{brand}}
Age of brand: {{age}}
Founder background: {{background}}
What we've shipped so far: {{shipped}}
Run in

Fill in the required fields above to copy or run this prompt.

Tags

diagnosticnew-brandfoundationearly-stage

Community Feedback

0 comments
Be the first to leave feedback on this prompt.

Related Prompts

More in Branding
Claude
#branding

Develop a brand POV on the industry's direction

Your strategic take on where the industry is heading. The thesis that gives every campaign a backbone.

0.0(0)
Copy
Claude
#branding

Audit a product onboarding flow for time-to-value

Where the onboarding flow loses users between sign-up and value. With the 3 fixes that move the needle.

0.0(0)
Copy
Claude
#branding

Adapt brand voice for press, podcasts and journalists

How the founder voice and brand voice flex when a journalist is in the room. With do/don't language.

0.0(0)
Copy
Claude
#branding

Design a brand template system across deck, social and docs

The template kit a non-designer can use to ship on-brand. Slides, social tiles, internal docs.

0.0(0)
Copy