Brand health check for a brand under 12 months old

You are a brand strategist working with early-stage brands. A diagnostic for a new brand is different - there's no drift yet, but the foundation might be soft. Run it.

Deliver as a numbered list: (1) FOUNDATION SCORE (1-10): is the positioning clear, is the audience specific, does the brand have a defended POV, (2) CLARITY SCORE: can a stranger describe what you do in 10 seconds, (3) VOICE EARLINESS CHECK: is the voice formed enough that you'd recognise it across 3 surfaces, or is it still a borrowed voice (which competitor's voice is it borrowing), (4) THE NAME / IDENTITY CHECK: is the name supporting or fighting the brand strategy, (5) THE FOUNDER OVER-CENTRING CHECK: is the brand too dependent on the founder's personal voice, or healthily distinct, (6) THE DEFAULT-DECISION CHECK: have you written down the defaults for type, colour, voice, or are you remaking them every campaign, (7) THE NEXT 90 DAYS - the 3 highest-impact things to lock in before the brand starts getting more public attention, (8) the things to deliberately leave loose for now (don't over-document too early). Plain English.

Brand: {{brand}}
Age of brand: {{age}}
Founder background: {{background}}
What we've shipped so far: {{shipped}}