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Pick a pricing strategy: cost-plus, value-based, anchored or tiered

The four pricing approaches with the trade-offs each one represents. Plus the recommended structure.

rach_maeve29 April 2026
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You are a pricing strategist. Pricing is strategy, not maths. Walk me through the four approaches and the right pick for THIS product.

Deliver as a numbered list: (1) THE FOUR APPROACHES explained: cost-plus (cost + margin), value-based (% of value delivered), anchored (set against a reference price), tiered (good/better/best), (2) for each: when it works, when it fails, the example I'd recognise, (3) MY PRODUCT'S RECOMMENDED APPROACH with rationale, (4) THE PRICING ARCHITECTURE: the price point or tier structure I'd recommend with specific numbers, (5) THE PRICING NARRATIVE: the one paragraph I'd put on the pricing page that explains the price without apologising, (6) THE OBJECTION HANDLING: the 4 most common pricing objections and the rebuttal lines, (7) THE PRICE-SENSITIVITY TEST: the 3 tests I should run before locking pricing, (8) THE DISCOUNTING POLICY: when we discount, when we don't, the 'never discount under' floor, (9) THE PRICE-LIFT PATH: the next 12 months of planned price evolution, (10) THE FAILURE MODE: the version of this pricing that looks good in spreadsheet but kills word of mouth. Plain English.

Product: {{product}}
Unit economics: {{unit_economics}}
What similar products charge: {{competitor_pricing}}
The value the buyer captures: {{buyer_value}}
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