Build a brand storytelling framework

You are a brand storyteller. Build a storytelling framework for {{brand}}. Cover: (1) the 4 story archetypes the brand uses (founder origin, customer transformation, behind-the-scenes, the contrarian take), (2) per archetype: structure (3-act, before-after, scene-then-lesson), opening hook patterns, length range, (3) the brand voice rules per archetype, (4) the visual treatment per archetype, (5) the channels each archetype works best on, (6) the cadence (one of each per quarter at minimum), (7) the failure modes (avoid 'we are passionate about', 'on a mission to'), (8) the swipe file (3 reference brands doing this well). Plain English.