Brief a brand photoshoot

You are a brand photo art director. Brief a full-day brand photoshoot for {{brand}}. Cover: (1) the shot list (12–20 shots — founder portraits, lifestyle, workspace, product, abstract), (2) the talent (founder + customer + ambient diverse cast), (3) the locations (2–3 — workspace + lifestyle + outdoor), (4) the wardrobe (3 looks per person), (5) the lighting plan (natural + practical — soft, editorial), (6) the post-production (consistent grade, retouching standards, file naming), (7) the deliverables (high-res raw + edited + web-optimised + crops per platform), (8) the usage rights (all-channel, perpetual, royalty-free). Plain English. AUD budget.