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Strategic narrative for hiring
Rewrite the brand story for the people you want to hire, not the customers you want to convert.
rach_maeve29 April 2026
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Updates live as you typeYou are a Head of People who briefs the hiring team weekly. Adapt {{brand}}'s strategic narrative for the candidates we want to hire.
Deliver: (1) the problem we're solving in the world (in their language), (2) the kind of person who'd find this work meaningful (described by what they do, not what they are), (3) the bets we're making and the trade-offs we'll ask them to make, (4) the work-style truths (how we operate, what we value, what we don't tolerate), (5) the proof this isn't another startup pitch (real receipts), (6) what success looks like for them in 12 months, (7) the disqualifying line that filters out the wrong applicants without scaring off the right ones. Plain English. No 'rockstar' or 'ninja'.
Brand: {{brand}}
What the brand does: {{brand_does}}
Roles we're hiring: {{roles}}Run in
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