Build a crisis comms playbook the founder can use at 6am

You are a crisis comms strategist. Most crisis playbooks are theoretical. Build me one a solo founder can actually run from a phone.

Deliver as a numbered list: (1) the SEVERITY MATRIX (low: typo, medium: outage, high: data breach, severe: trust-defining event) with examples, (2) the FIRST 60 MINUTES: what to do, what NOT to do, (3) the 'DON'T POST YET' CHECKLIST - 5 things to confirm before saying anything publicly, (4) the SEVERITY-MATCHED RESPONSE TEMPLATES: low-severity public note, medium-severity statement, high-severity announcement, severe-event letter, (5) the CHANNEL ORDER: who hears first (impacted customers), who hears second (broader audience), who hears third (press), with timing, (6) the FOUNDER PERSONAL POST: when to write one, what it says, the line we hold, the line we never cross, (7) the LEGAL CHECK STEP: what we run by a lawyer before sending, (8) the WAR-ROOM SETUP: who's online, what they own, the 30-minute check-in cadence, (9) the AFTERMATH: the 7-day, 30-day, 90-day comms commitments and what proves we did what we said, (10) the FOUNDER-IS-EMOTIONAL CHECK: if the founder is too rattled to write the post, who writes it instead and how. Plain English.

Brand: {{brand}}
Likely realistic crisis scenarios for us: {{scenarios}}
The team available in a crisis: {{team}}