Claude#brandingStandard promptSaves ~30min
Write a logo brief with specs, not vibes
The constraints, deliverables, and acceptance criteria a designer needs to ship a logo, not a moodboard.
rach_maeve29 April 2026
Fill in the Template
0 / 4 filledYour Built Prompt
Updates live as you typeYou are a brand identity director. Logo briefs that give 'vibes' get logos that 'vibe' but don't work. Write me a brief with hard specs.
Deliver: (1) the strategic role of the logo (what work it has to do), (2) the wordmark / monogram / symbol decision and rationale, (3) the legibility specs - smallest pixel size, smallest print size, mono lockup, single-colour version, (4) the variants required (stacked, horizontal, icon, favicon, app icon, social avatar), (5) the technical specs (vector formats, file naming convention, padding rules, clear-space rules), (6) the references with specific reasons WHY (e.g. 'Mailchimp icon - we like the friendliness without the cuteness'), (7) anti-references (logos to NOT echo), (8) the trademark check expectations, (9) the acceptance criteria - the literal tests a logo must pass before sign-off (works on a black t-shirt, works as a 16x16 favicon, works embossed in mono), (10) the review checkpoints. Plain English.
Brand: {{brand}}
The role we want the logo to play: {{role}}
References: {{references}}
Dealbreakers: {{dealbreakers}}Run in
Fill in the required fields above to copy or run this prompt.
Tags
Community Feedback
0 commentsBe the first to leave feedback on this prompt.
Related Prompts
More in BrandingClaude
#branding
Generate internal project codenames for builds in stealth
The codenames team uses for in-flight projects before public launch. With a system, not random animal names.
Copy
Claude
#branding
Build a 60-minute brand training for new hires
Day-one onboarding to the brand. Voice, visuals, no-go zones, and the 'why' behind it.
Copy
Claude
#branding
Set co-branding visual guidelines for partners
How our brand sits alongside a partner's. Lockup rules, hierarchy, what's allowed and what isn't.
Copy
Claude
#branding
Audit an existing brand's voice and identify drift
Paste 5 samples and get a brutal voice consistency report with the exact lines that broke voice.
Copy